Word: cuttings
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Dates: during 1960-1969
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...while testing his product. And like the media, the tract appeals to a valued life-style-in this case, a morally superior one. The reporter is even strata-spherically above accepting the University's blood-stained brownies. And consider the drama. The identification of the enemy, for instance: clear-cut, as in a cowboy movie. Or the puffing about being in University Hall last April: a real Marlboro...
...WASHINGTON-Senate Republican Leader Hugh Scott, in a weekend radio broadcast, predicted that President Nixon will cut the nation's armed forces by more than 30 per cent...
Albert says of the show when he came to it. "It was a history of doing things the wrong way. This little theater group was operating under 'the star system.' The actors would cut each other's throats for laughs. It had a canned quality, and in that, it was almost like a TV show. The show was artistically bad, and it was boring. The actors didn't respect themselves or each other...
Short on recipes (fewer than 100 in all), long on pictures (Alice in low-cut dress, shot from above; Alice in tight-fitting pants suit, shot from below), the cookbook is hardly aimed at self-styled Escoffiers or even Julia Children. "Recipes aren't as important as the philosophy behind them," says the author. "Good food is food you eat with your friends, when everybody is having a good time. So making sure that everyone is having a good time is the key to a successful meal...
...minor variations of existing items. "A truly new product can be a big gamble," says Konigsbacher. "It would probably fail unless the company bringing it out was willing to spend heavily to educate the public." Test-marketing of a single product can cost up to $1,000,000. To cut the bill, many firms are putting heavier emphasis on refining products before the store trial; they increasingly use small panels of consumers who judge products in each stage of development, from conception to completion...