Word: cybergold
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Dates: during 1997-1997
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...CyberGold, based in Berkeley, Calif., has spent the past year creating what CEO Nat Goldhaber calls "the first market for human attention," offering Web surfers CyberGold "coins" that can be transferred into their bank account, turned into the online currency Cybercash, or, as of this week, credited to their VISA balance...
...rewards for obeying CyberGold marketers range from 50[cents] (for, say, accepting two free issues of Wired magazine) to $5 (for letting a company called Atrieva back up your hard disk), with larger prizes on the way. Moving your winnings to your bank or VISA card, though, requires a password and a valid address, phone number and E-mail logon--safeguards that, along with the fact that each user can win a given reward only once, should prevent tech-heads from hacking the system. Such security will be crucial to Goldhaber's goal of making CyberGold central to the world...