Word: cyberland
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Dates: during 1995-1995
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...media moguls, Cyberland has become the new Klondike. Hardly a week goes by without at least one new newspaper or magazine or television network pushing its stake into the ground and raising an ONLINE banner over the home office. More and more publications seem to feel that if you don't have a claim staked out on the virtual newsstand -- either on existing information services like CompuServe or Prodigy or with your own Website directly on the Internet -- you're nowhere. By the end of 1994, more than 450 publications had embraced the electronic option. CompuServe alone is host...
...online services pay publications for the right to post their journalists' prepaid contents, and some publications charge for access directly. Many online users are happy to surf through these services, checking out specs in Road & Track or downloading photos of models from Elle. But the most successful newcomers to Cyberland are the ones that go well beyond mere postings of content and make their journalists an integral part of the enterprise. By offering message boards and forums, as well as by posting the E-mail addresses of reporters and editors, many publications (TIME among them) have started an electronic dialogue...
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