Word: cyburkey
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Dates: during 2007-2007
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...busiest day for online shopping, in terms of market-share of site visits, isn't Black Friday (the day after Thanksgiving) or even Cyber Monday (the following Monday). For the past four years, it's been Thanksgiving Day itself - I need a catchy phrase, like Brown Thursday or perhaps Cyburkey Day - when we rush to our computers to surf the retail sites, perhaps to kill time while the bird is roasting or to start our holiday buying research. Hitwise data reveals that a good portion of Internet traffic on Thanksgiving is research related - many people are searching for information...
Beyond retail and rings, Cyburkey Day is a day spent searching on terms related to my favorite thing: food. Recipe searches reveal that most of us don't start menu planning until Thanksgiving week. And if last year is any indication, they also reveal that our favorite part of Thanksgiving dinner is the holy trinity of desserts: "pumpkin pie," "pecan pie" and "apple pie." After desserts, people search mostly for the old standbys - "sweet potato casserole" and "green bean casserole." Turkey-themed MySpace profile's excepted, its nice to see that some things never change...
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