Word: cycliste
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Trying to find the fastest women's collegiate road cyclist in America...
Anne Benoit, a University of New Hampshire cyclist, came in a close second on the hilly course...
Gadgets designed to enhance the cyclist's performance have also become top sellers. Japan's Cateye makes a $66 solar-powered magnetic device that tells a % biker the average speed and distance traveled. San Diego-based SkidLid Manufacturing produces a $52 helmet with a rear-view mirror. There are even accessories for babies: the $30 L'il Bell Shell helmet is designed for tots riding on the back of their parent's bike...
Some stores, deciding that clothes make the cyclist, have dispensed with stocking bikes altogether. The Bicycle Outfitter, a Los Altos, Calif., retailer, launched a clothing-only store in Sausalito, outside San Francisco, five months ago and has just opened another one in Concord, near Oakland. Fittingly, these haberdasheries look like boutiques more than bike shops, with dressing rooms, mirrors, carpeted floors and female personnel to help women customers feel as if they are buying haute couture rather than sporting goods...
...popularity of biking took off after the 1984 Los Angeles Olympics, and it shows no signs of slowing down. In fact, the craze is becoming as much a social as an athletic phenomenon. Says Cyclist Lenny Goodman of Fountain Valley, Calif.: "I see a lot of people in really fancy clothing not doing much riding, just standing around talking...