Word: cymbalta
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Dates: during 2000-2009
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...ever watched television, you've seen plenty of drug ads. They urge you to take Lunesta to get to sleep, Lyrica to battle aches and pains, Cymbalta when "depression hurts." And if the commercials seem more pervasive than ever, that's because they are. Drug makers spend nearly $5 billion a year to make sure you're hearing about their products - a sound investment considering that every $1,000 they spend translates to 24 new prescriptions, according to the House Commerce Committee. But as industry spending has soared, so has public scrutiny. Last week, at a day-long House subcommittee...
...probably also seeking pharmacological help. By aggregating the traffic to the websites of the top antidepressants and charting visits to those sites over the last three years, a very interesting pattern emerges. The spike in traffic to the official websites for drugs like Lexapro, Prozac, Paxil and Cymbalta occurs in late October and early November, two weeks ahead of the height in searches on "depression." It's almost as if people anticipate their holiday depression and start shopping early for their drug of choice...
...CYMBALTA Despite Prozac's much heralded introduction in 1987, its ability to adjust serotonin levels in the brain works for only about 30% of depressed patients. Undeterred, Prozac's maker, Eli Lilly, has filed for FDA approval of Cymbalta, an antidepressant that targets not just serotonin but norepinephrine levels as well. The FDA should decide by the end of the year. In tests, patients taking Cymbalta were up to three times as likely to find relief from depression as those taking a placebo...
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