Word: cyriac
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...marketing will become even more compelling as mobile phones with color screens allow for the transmission of images as well as text. "2003 will be the year that any global brand trying to reach the 14-to-35 market won't be able to do without SMS," predicts Cyriac Roeding, chief marketing officer and a co-founder of Germany's 12snap, which designs SMS campaigns for clients like Mumm Champagne, Chapstick and Cadbury Schweppes. SMS was first launched as a commercial service in Europe in 1994. As the popularity of mobile phones spread, especially among teenagers, SMS changed from...
...seems to have made a personal fortune on the profits, which went mainly into diocesan funds in India. Even the most notorious recruiter, Father Cyriac Puthenpura, who enlisted at least 500 novices himself, seems to have used his profits for a beneficent purpose: to build the Nirmala Bhavan (Home of the Pure of Heart) Secular Institute for girls in Kerala's Ettumannur district. In his zeal, however, Puthenpura may have oversold his audience. His recruits did not, as he claimed, "live like princesses" in Europe. Like novices everywhere, they had to wash dishes, scrub floors, and perform other menial...
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