Word: cyriac
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Dates: during 2000-2009
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...marketing will become even more compelling as mobile phones with color screens allow for the transmission of images as well as text. "2003 will be the year that any global brand trying to reach the 14-to-35 market won't be able to do without SMS," predicts Cyriac Roeding, chief marketing officer and a co-founder of Germany's 12snap, which designs SMS campaigns for clients like Mumm Champagne, Chapstick and Cadbury Schweppes. SMS was first launched as a commercial service in Europe in 1994. As the popularity of mobile phones spread, especially among teenagers, SMS changed from...
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