Word: cyrix
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Enter AMD and Cyrix with their successful Pentium-killers. Thanks to shrewd microcode licensing and intensive R&D work, these companies have developed fifth- and sixth-generation CPUs to compete with the best that Intel's got to offer. Low prices on their competitors' products have led Intel to slash prices on Pentiums by almost 50 percent this year...
What's more, Cyrix's new MediaGX chips began to integrate most of the motherboard components and the CPPU on a single chip. System integrators such as Compaq have responded by designing systems around these chips that require much less engineering and electronic assembly, slashing prices to levels unheard-of a year...
Digital's surprise assault was impeccably timed: the previous week Intel had celebrated the launch of next-generation chip Pentium II. And the day of Digital's suit, microprocessor upstart Cyrix quietly filed its own patent-infringement claim against Intel. Digital followed a day later with full-page ads in the Wall Street Journal, New York Times and San Jose Mercury News. Wall Street took the bait, wrist slapping Intel's soaring stock down $6 and backslapping Digital up $2 in the belief that the microchip David wouldn't rile Goliath unless it had a really, really good case...
...Intel is not the only micro-processor game in town. Competitors Cyrix and Advacnced Micro Devices (AMD) both have plans to unveil new, more powerful chips that they hope can compete with Intel...
...Cyrix's latest chip release is the M2. It will be MMX-compatible and offers consumers a lower-priced, alternative to Intel. In addition, AMD will be releasing its MMX-compatible K6 chip in the coming months...