Word: cyrus
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Dates: during 2000-2009
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Mendler is following a path to fame the channel has mapped over the past three years as it has launched serial stars into orbit: the supernova Miley Cyrus in 2006, Selena Gomez in 2007, the Jonas Brothers in 2008 and Demi Lovato this year. (See pictures of Disney stars throughout the years...
...Soapnet and Disney XD, brought in 26% of the company's $26.3 billion in revenue and 58% of its $4.8 billion in operating income during the nine months ending June 27. In the past three years, they have represented 80% of Disney's revenue growth. (See pictures of Miley Cyrus' budding career...
Watch TIME's video "Dressing Miley Cyrus...
...launchpads go, a half-hour comedy is pretty economical. By the end of the first season of Hannah Montana, Cyrus was a star. Assuming the company spent about $600,000 for each of the 26 episodes, it cost Disney about $15.6 million to set her up. Three seasons, more than 8 million CDs, $225 million worth of movie tickets, two concert tours, a best-selling memoir and 15 million Hannah Montana books later, says Disney, she's worth billions of dollars to the company. Of course, the channel reduced its risk considerably by casting the girl it wanted to develop...
Marsh says it's not deliberate, but the company also seems to minimize its exposure by casting the most gosh-darn wholesome teens it can find. The Jonases, Cyrus, Gomez and Lovato wear purity rings and talk about their Christian faith. "I don't know if they find them wearing the rings or if that becomes part of the image," says Frederick Levy, a manager of child actors and the author of the new book Acting in Young Hollywood. He notes that generally, children who are less jaded make better TV stars...