Word: cyrus
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BENEFITS: Cardio-intensive cycling followed by flexibility-increasing yoga helps stretch and condition muscles to perform optimally during spinning. "Injuries occur all the time in group fitness classes because they don't bring proper flexibility to the workouts," says Donna Cyrus, senior vice president of programming at Crunch. "This technique gives a well-rounded workout...
Fourteen years old, and America's biggest kids' superstar already has enough personas to fill a postmodern novel. But to Cyrus, reached by phone between tour preparation and an appearance on Ellen, the distinction is not that complicated. "What my fans get, which parents have a harder time grasping, is they know who's underneath Hannah Montana," she says. "They like the girl who's underneath...
...success of Hannah Montana--the show, the character, the brand--is a marriage of two entertainment families: the Cyruses and Disney. Cyrus was cast after a long search for a show about a meek girl with a secret pop-star life, but, say executive producers Steven Peterman and Michael Poryes, she quickly made the role her own. "Miley is such a pistol, that playing the cautious, introverted girl was not a part of who she was," says Poryes. Her father signed on as her TV dad. "It's art imitating life imitating art," he says. "Miley cut her teeth...
...grateful for the exposure--debut on the Disney Channel. They record CDs for Disney Music. Their music is played on Radio Disney network. They make movies for Disney (a Hannah Montana flick is in the works). They appear on shows like Disney-owned abc's Dancing with the Stars. Cyrus is "really talented," says tween guru and S-Curve Records CEO Steve Greenberg, but also "she really has every arm of a gigantic corporation working at full tilt in an incredibly sophisticated and coordinated fashion toward her success...
...Cyrus sees them all looking back at her. On tour, she says, "I'll see a group of 8-year-olds and a group of teenagers with their 80-year-old grandma that took them who's still gonna enjoy the show." Wittingly or not, they're looking at a studio model as old as that granny: create a brand that offers something for everyone. Then sell everyone as much of it as possible...