Word: czars
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Dates: during 1990-1999
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...debilitatingly humane manners during the Gorbachev era. They did not launch a coup but proffered a sort of half-coup, saying complimentary things about Gorbachev and holding out the possibility of working with him again. The Gang was a bit like an assassin named Karakozov, who tried to shoot Czar Alexander II in 1866, missed, and is said to have shouted to bystanders as the police led him away, "Fools...
...believes that most of his countrymen "don't understand anything in politics." They tend to equate the noise and conflict of a multiparty system with anarchy, which arose whenever the iron fist was relaxed. Though they loathe bureaucrats, ordinary citizens have great faith in the idea of a "benevolent czar" who will keep order. First Gorbachev and then Yeltsin appeared to fill the bill, but Sergeyev believes that within 18 months economic chaos will force the masses to turn back to old-line Communists because they can impose order with a "strong hand...
Clients have become much smarter shoppers in other ways too. General Motors now has an ad czar, Philip Guarascio, who controls an estimated $900 million corporate marketing and advertising budget. By negotiating huge coordinated media buys for all GM divisions as well as multi-year deals at discounts, he is saving the company about $100 million annually. Guarascio insists, though, that effectiveness, not necessarily price alone, is his first consideration. Says he: "The most important aspect of an agency's performance is to create ideas for us that build business...
...essence be honest people." In the village of Muslyumovo, north of Chelyabinsk, where the fallout from nuclear waste and a 1957 nuclear disaster still pollutes the environment, Yeltsin was clearly moved by anguished demands for greater government response to the village's medical needs. Then, like a benevolent Czar in a Russian folktale, he promised he would sign a parliamentary decree declaring the area an ecological disaster zone...
...just four months, Harvard's new food czar has won the hearts of the College's student body like no administrator in recent memory. It has been nothing less than a food revolution...