Word: czechvar
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Dates: during 2007-2007
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...Budvar. In more than 100 court cases and administrative proceedings worldwide, Budvar and Anheuser-Busch have tangled over which brewer gets to call its suds Budweiser. (Through the outcome of an agreement earlier in the century, Budvar beer sold in North America, for example, is called Czechvar. In much of Europe, the Anheuser-Busch brand is marketed...
...even if Budvar does go up for grabs, says CEO Jiri Bocek, Anheuser-Busch would not be given preferential treatment over any other bidder. In January, the rivals announced a deal under which Anheuser-Busch would import and distribute Budvar's Czechvar beer in the United States. Rumors immediately swirled that the American brewer was trying to get ahead of potential bidders in a future privatization. But Bocek rejects those claims. He says that when Anheuser-Busch CEO August Busch IV made him the surprise distribution-deal offer in a meeting in Prague, they agreed, he says, "that the only...
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