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Dates: during 1920-1929
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This little lyric was the popular expression of a fad which made famous its founder, Horace Fletcher, some 20 years ago. John D. Rockefeller took it up and provided a prose version of its message: "Don't gobble your food. 'Fletcherize,' or chew very slowly while you eat." For a time wealthy mothers counted their children's jaw beats at the table while ragged micks in the streets threatened to "Fletcherize" their little enemies. Gradually, the fad died because people were too lazy or too busy with other things to give the required 45 strokes...

Author: /time Magazine | Title: Medicine: Fletcherizing | 9/17/1928 | See Source »

...contemplate what the effect of Dr. Hoick's words must be upon the few remaining Fletcherites. Unaccustomed to normal mastication, these fastidious trenchermen will swill too much and too abruptly and die off in short order. Not so John D. Rockefeller who, unmoved by fads and always conservative, will continue to chew his food soberly and slowly in a modified adaptation of Horace Fletcher's preposterous method...

Author: /time Magazine | Title: Medicine: Fletcherizing | 9/17/1928 | See Source »

Married. Prince Alexander Bariatinsky, 23, grandson of the late Tsar Alexander II; to Princess Olga Mossalkaka, 17, granddaughter of the late Col. Peter Mossalkaka of the Imperial Russian Army; in Washington, D. C. Also married last week was Princess Olga's mother, Princess Vera Pleschkova-Mossalkaka, 34, to Alexander S. Georgiades, onetime of Arcadia, Greece, now a Washington florist...

Author: /time Magazine | Title: Milestones: Sep. 17, 1928 | 9/17/1928 | See Source »

...Abbe Constantin, the novel which won him a seat among the "40 Immortals" of the French Academy. While Mr. Mackay remained in the U. S., she crossed the Channel to London, repeated her triumphs. Her mansion on Carlton House Terrace was decorated with Gobelin tapestries, other valuable objets d'art. Edward VII, then Prince of Wales, was a constant, admiring visitor. She went to Moscow, where Tsar Alexander III pronounced her the most beautifully dressed woman at his coronation ball. In 1902 her husband died. In 1915 she began a quiet life at Nice, France. She returned...

Author: /time Magazine | Title: Milestones: Sep. 17, 1928 | 9/17/1928 | See Source »

...general public rarely hears: William Henry Albers, president of the Kroger Grocery & Baking Co., a chain rapidly spreading over the country; Harold O. Barker of Jessup & Lament, classed in Wall Street with J. S. Bache & Co. as the largest of purely stock brokerage houses; John Hanes Jr. of Chas. D. Barney & Co., large brokerage and underwriting house; Robert Lehman of Lehman Bros...

Author: /time Magazine | Title: Business & Finance: Commercial National | 9/17/1928 | See Source »

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