Word: d
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Dates: during 2010-2019
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...best news, for studios and exhibitors: the prices keep rising. This weekend, according to a study by BTIG analyst Richard Greenfield that was reported in the L.A. Times, U.S. ticket prices for 3-D films will be hiked an average 8%, IMAX prices will balloon 10% for adults and 12% for children, and 2-D tickets will cost 4% more for adults and 3% more for kids. A 3-D IMAX movie night for a family of four, with tickets ordered over an Internet site like Fandango that charges a booking fee, can run from $60 to $75 before...
...every studio has to consider: How can you find the right window to match that sort of performance? It's a change in paradigm. You not only have to look at your weekend, but you have to look at surrounding weekends, because you need control of the most 3-D screens." Alice in Wonderland, Bock notes, opened on a weekend with little new competition and, except for Avatar, no other 3-D movie around. "So now the focus is, We've gotta make sure we get 3,500 screens for two or three weeks straight...
...movie studios, it's simple math. For exhibitors - the owners of movie theaters - it's more complicated, because they have to pay to convert their projection systems from 2-D to 3-D. (Eighty years ago, when talking pictures became the standard, studios owned most of the theaters in the U.S.; they put up the conversion money, then got the revenue from the new films they produced and exhibited.) Exhibitors want in on the 3-D bonanza, so they're spending now to reap cash later. In early March, Digital Cinema Implementation Partners, a company owned by the two largest...
...D: The Final Destination Soon there'll be enough screens for all the 3-D movies. But will there be enough 3-D movies to fill those screens? Consider that last year, eight new films were released in the format: Avatar, Disney's A Christmas Carol, Cloudy with a Chance of Meatballs, Coraline, The Final Destination, Jonas Brothers: The 3D Concert Experience, Monsters vs Aliens and Up (plus 3-D transfers of the old hits Toy Story and Toy Story 2). Of the eight, half were animated features, one was a concert film, one the extension of a horror-movie...
...This year - unless we missed something or there are more conversions in the immediate works - the number of new 3-D movies should be 19. Ten of these are animated features (beginning with Dragon and ending in December with Yogi Bear); four are extensions of B-movie franchises (Step Up 3D, Piranha 3-D, Jackass 3D and Saw VII); one is another concert film (Kenny Chesney: Summer in 3D.) Two Disney films, Alice in Wonderland and Tron Legacy, are a mix of live action and digital fantasy. That leaves just two live-action movies - the Warner Bros. adventures Clash...