Word: d2
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...didn’t want you to think it was a cartoon character,” Stanton says. “That made me think it shouldn’t speak.”Wall•E, he said, is in many ways influenced by R2-D2 from the “Star Wars” series. “It was clearly a machine. There was nothing anthropomorphic about it, and it just did a lot of beeping.” Stanton recruited Ben Burtt, who designed R2-D2’s “voice?...
Other fantasy worlds have presented gay (or at least gay-seeming) characters, but usually they are, literally, inhuman. George Lucas gave us the epicene C-3PO and the little butch R2-D2, and their Felix-Oscar dialogue suggests the banter of a couple of old queens who have been keeping intergalactic house for millenniums. But their implied homosexuality is quite safe. There is no real flesh that could actually entangle. Similarly, there was a girl-on-girl plot in 1995 on Star Trek: Deep Space Nine, but let me spare you a fanboy summary by noting merely that...
When Colton got hold of the Top-Flite portfolio, he was surprised to find a trove of technology patents that hadn't been fully exploited. Callaway discovered opportunity in one of them, dimple-in-dimple technology, which became the platform for the D2. As the name implies, it features a smaller dimple embedded inside a larger one. The result is a ball with an impressive aerodynamic flight and distance (never a problem with the Rock-Flites) that retains enough softness for spinning and respectable control around the greens. "It plays like a poor man's tour ball," says Colton...
After two years and nearly 100 prototypes, the D2 was finally perfected. But the biggest challenge was yet to come. Colton was convinced that the ball could fly, but Top-Flite had become so synonymous with clunky range balls that getting golfers to try the new D2s would be harder than getting a tee time at Pebble. So the marketing team came up with RFID, not to track inventory but as a clever intro: Rock-Flite Is Dead. Armed with balls stamped with these letters, Callaway approached players like John Freeman, head pro at Edgewood in Big Bend, Wis. "After...
...D2, which comes in Feel, Distance and Straight versions, now outsells the Titleist and Callaway balls Freeman sells. Maybe that's not exactly what Callaway had in mind, but at least Top-Flite is in a better position to face Pinnacle, which plans to launch eight new balls starting this fall. As Top-Flite's ad says, "There are scarier things than losing your ball. Like your reputation." Bring...