Word: d2
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Which explains the in-your-face marketing, designed to appeal to the tiger on every tee. After the release of its D2 ball last year, Top-Flite's market share inched up from 5.4% to 6.8% in May, the longest sustained growth it had seen in a while. That's still a dimple on the $763 million U.S. golf-ball market. "We weren't expecting a big bounce, but it beat our expectations, and it's the first step toward breaking the stigma that Top-Flite has had for the last 10 years," says Jeff Colton, senior vice president...
...Activities like Ewok landscaping, LEGO building and droid races filled out the geek slate. Tom Jozwiak, 46, an engineer from Chicago, brought the R2-D2 he has been building for three years to race. "It's a hobby, a very time-consuming one," Jozwiak admits, in what is a frequent refrain among a culture of diehards with day jobs. The crowd was about 70% male, even more so in the droid builders group. But Nikki Miyamoto, a costume designer from L.A., brought the R2 she's been working on for two years, with brushed copper plates...
...hour Celebration Store fulfilled merchandising needs that could crop up at any hour of the day - like a Darth Vader zip-up hoodie for $40, a Star Wars Forever baseball cap for $15 or a limited edition (!) C-3P0 and R2-D2 action figure two-pack...
Such “hacks” have a rich history at MIT. There is even a university website, hacks.mit.edu, which documents and glorifies these pranks. Among the most notorious was the 1999 transformation of MIT’s Great Dome into a gargantuan, mock R2-D2 paying homage to the release of “Star Wars: Episode I, The Phantom Menace...
...PianoFogg Art Museum Calderwood Courtyard Lowkeys: Co-ed A CappellaHarvard Yard Stage The Bass ViolinHolden Chapel On The HeirLoker Commons Dance FestivalLowell Lecture Hall Harbison String Quartet No. 1Memorial Church Music for Clarinet and PianoPaine HallProkofiev Sonata for Two ViolinsPhillips Brooks House Harvard Brass! Sanders Theatre Aikido DemonstrationScience Center D2:30 PM Duelling Lutes: Music for Two GuitarsAdolphus Busch Hall Divided We FallCarpenter Center Wafted, by Angels, Safely AboveCarpenter Center Liszt: Piano and WaterFogg Art Museum Calderwood Courtyard Saptaswara: World FusionHarvard Yard Stage Choral Works A CappellaHolden Chapel Celtic Music ShowcaseLoker Commons Japanese Tea Ceremony DemonstrationsTearoom. East Asian Languages...