Word: dacron
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Dates: during 1950-1959
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Comfortable & Colorful. In 1955, more than ever before, U.S. summer clothes are gay and casual. There are Orlon sweaters, dresses in Dacron, nylon and other wonder fabrics in every color. There are dresses of wispy silk and tough denims, terry-cloth shirts, and shorts in everything from calfskin to velvet. Toreador pants, once worn only by the brave (and beautiful), are as common as pedal-pushers and Levi's. One big 1955 craze: sweater-like cotton knits in everything from beach robes to low-priced cocktail dresses...
...Avenue (from 34th Street to 40th Street) is its hub. There 8,500 women's-apparel manufacturers do 67.3% of the business-and they are a harried lot. Piracy is a stock in trade, and fashion rumors (both true and false) are the currency. Are tunics in? Will Dacron last? Is the two-piece bathing suit coming back? Gulping pastrami sandwiches and dodging careering handcarts packed with their rivals' dresses, Seventh Avenue's denizens must decide. Their decisions are based on nothing more than the gossamer whim of the female mind, and if they decide wrong, they...
Some of the rugmakers are even experimenting with Orion and Dacron as rug fabrics. One of the newest: Masland's Saranette line ($11 a sq. yd.) made from Dow Chemical's Saran, which is softer than nylon and has the advantage of being almost impervious to ordinary stains...
...loafers and Dacron hose have retained their popularity. The most practical shoe is still the Cordovan with plain toe. Contrary to common belief, Cordovan is not a brand name, but refers to any shoe made of horse-hide, the toughest of leathers used in shoemaking...
Revamped Fiber. To compete with such fibers as Dacron and Orlon. Celanese Corp. of America announced a new acetate rayon, called Arnel. It holds a crease so well that it can be put into automatic washers and dryers, needs virtually no ironing. Price: about 55? a lb. for staple, v. $1.28 a lb. and up for Dacron and the others...