Word: dacron
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Dates: during 1950-1959
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Fabric is also a keynote this year. The ruling thought is to make wood look like cloth, cloth look like fur, and fur look like fabric. Dacron has coped the crown from rayon, nylon, et al. Poodle cloth is indistinguishable from persian lamb, and the glittering sheen of furs resembles satin more than sable...
Like the original ballpoints, the new synthetics were still in their high-priced phase. Many men, accustomed to paying about $20 for a cotton seersucker or $50 for a light worsted, looked askance at the $82.50 price asked by New York's Witty Bros, for a 100% Dacron suit. (The price is high because Dacron fabric still costs a lot more than worsteds.) But Witty predicted it would sell 16,000 such suits in 1952 against the 2,500 available last year. (Witty Bros, plugged the fact that its Dacron slacks are washable.) Other merchants, using blends of Dacron...
Deering, Milliken & Co., Inc., whose "Visa" is a blend of 55% Dacron and 45% wool, introduced another new fabric, "Lo-rette," made of a blend of 55% Orion and 45% wool, which it predicted would be a big seller for women's sportswear and suits when marketed next fall...
...overtake wool (annual U.S. consumption: 478 million Ibs.). But Du Pont, Union Carbide and others are building and blueprinting big new plants, which shortly will permit a tremendous expansion in production. Soon dynel will be spilling out at a rate of 26 million Ibs. a year, Dacron at 35 million Ibs., Orion at 36 million Ibs. When that time comes, the wool industry, already quaking, will have to look sharp lest it go the way of silk...
...touched off the market break when he stopped stockpiling wool for uniforms. The Australians, are also faced with a new threat to high wool prices. Defense Mobilizer Charles Wilson said that the Government might promote a big synthetic-wool industry by granting tax advantages for expansion to Du Pont (Dacron), Union Carbide & Carbon (Dynel) and other makers of wool substitutes. Such a program could eventually make the Merino sheep as obsolete as the Japanese silkworm...