Word: dad
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Dates: during 1940-1949
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Plain Yorkshiremen found it pretty hard to digest, but few gallerygoers found the show impossible. A bespectacled schoolgirl named Moreen Beedle was one of the few. "My dad said I should come along and look at it," she explained, "because he was at school with Henry Moore. But I don't know, looks a proper mess to me." Ronald Skipsey, a tweedy old insurance man, stayed on the fence: "They say genius is akin to madness, don't they?" But it was a redfaced Wakefield cab driver, Tom Pickering, who came closest to the Yorkshire concensus...
...done right well by Producers Kroger Babb and J. S. Jossey. Their only other movie, a feature-length sex education film called Mom and Dad, has quietly taken in $8,000,000 from 20 million moviegoers. For the last four years, it has been strenuously peddled in 42 states and Canada...
Only the Livestock. Now being shown in Latin America and Australia and still going strong in the U.S., Mom and Dad is a knowing mixture of syrup, spice and corn. It blends scenes of childbirth, a Caesarean operation and the ravages of venereal disease into a tear-squeezing fable about a high-school girl who "got into trouble" because her parents kept her in ignorance. (Catch lines: "It Happens Somewhere Every Night," "Millions Learned the Hard Way, But You Can See the Facts...
Producer Babb, sparkplug of this unusual moviemaking team, pushes Mom and Dad as if it were snake oil. The film is shown only to unmixed audiences after a town has been saturated with a ballyhoo campaign that leaves no one but the livestock unaware of the chance to learn the facts of life. Each of the 16 prints of the film now touring the U.S. has its own advance man, plus a lecturer and two "nurses." The so-called nurses revive spectators who faint during the bolder medical sequences. During intermission, after the lecturer's spiel, they help...
...Lawton Story will get the same painstaking local promotion as Mom and Dad, and will wear the same trimmings. There will be an intermission for a "world famous lecturer," hawking another $1 pamphlet-"The Prince of Peace." Say the picture's pitchmen: "The film will move the most hardened sinner, comfort the most troubled." Says untroubled Live Wire Kroger Babb: "It's no sin to make a profit...