Word: daftness
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...this 50th year of the Queen's reign dissolved in a chorus of public amazement and anger. Charles ordered an inquiry into the allegations concerning his employees and actions, to be conducted by a tough criminal barrister. But he put his private secretary in overall charge, which seemed a daft way to defeat charges of a cover...
...never been short on marketing campaigns. From Santa Claus commercials to the giant Coke bottle looming above Times Square, the corporation has done everything imaginable to convince consumers that Coke is a wholesome, friendly, downright American institution, the “good guys” of beverages. CEO Douglas Daft and his marketing team hoped to perpetuate this image in June 2001 when they began their campaign to become the poster-child corporation of UNAIDS by promising HIV/AIDS treatment to its employees in Africa. Coke declared, “Coca-Cola is completely committed to the future of the African...
...members, however, don't make that distinction. Virtually every FORTUNE 500 CEO has made certain that women and minorities are represented on his or her board of directors. Coca-Cola, which settled a high-profile racial-discrimination case in 2000, tried to intervene with Augusta, but CEO Douglas Daft got nowhere. "We enjoyed our one-year sponsorship of the Masters," the company said in a statement. Citigroup told Burk in a letter that "we have communicated our views privately to the management of the [Masters] tournament. We believe that such a dialogue is the most constructive approach." The company also...
...cannot feed his family of four on his meager monthly food ration. His earnings at the shop let him buy a little meat, a bit of chicken, to supplement the basics. When I ask him if anyone avoids the birthday parade, he looks at me as if I were daft. Anyone in Baghdad who has a job and wants to keep it shows up at the local parade and eats Saddam birthday cake...
...years. Coke, meanwhile, dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. Dunn, a candidate to succeed CEO Douglas Daft in a few years, insists that the "passion point" for consumers is local teams. He says the cost of the league sponsorship had escalated beyond its value...