Word: daikanyama
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...kids' tableware. New production techniques, such as the use of synthetic varnish instead of traditional sap, helped cut costs, and savvier positioning introduced the brand to new markets. Some years ago, the Yamada Heiando store moved from Nihonbashi, Tokyo's best-known shopping area, to the hip neighborhood of Daikanyama, where funky boutiques and caf?s abound. The payoff? Yamada Heiando's sales have grown 20-30% annually since...
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