Word: daimler
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...Aventis is the new, conspicuously neutral name for what used to be Germany's Hoechst and France's Rhone-Poulenc. Nor are Europeans confining their targets to the Old Continent. Even a few years ago, it would have been hard to imagine Renault buying Japanese carmaking giant Nissan or Daimler-Benz acquiring Chrysler...
...same time, Daimler has so far confined advertising for the Cruiser to the Internet, where it has lined up 250,000 young, prospective buyers. And that list may get longer since the company put a budget $16,000 sticker price on the Cruiser. "You want to attract younger buyers, but you don't want to tag it and say [to boomers], 'This car isn't for you,'" says Levine. Call it "Sell but don't tell." Yet he and other executives know the clock is ticking on the boomers' control over the industry. By 2007 Generations X and Y will...
...Given Mondrian's ties to El Lissitzy as well as artists of the Bauhaus, [the painting] will greatly complement our holdings in this area and provide new areas of study and research," said Peter Nisbet, Daimler-Benz curator of the Busch-Reisinger Museum...
There's Henry Ford, who perfected ways to mass-produce the horseless carriages developed in Germany by Gottlieb Daimler and others. The car became the most influential consumer product of the century, bringing with it a host of effects good and bad: more personal freedom, residential sprawl, social mobility, highways and shopping malls, air pollution (though the end of the noxious pollution produced by horses) and mass markets for mass-produced goods...
...economy line of cars for young families, branding it with the slogan "One Clever Idea After Another." At the same time, Plymouth's mid-sized Breeze sedan and the Voyager minivan received enthusiastic reviews from automotive magazines. But last year, after Chrysler merged with German auto giant Daimler-Benz, the company began to phase out Plymouth, first cutting off sales to Canada and then removing it from Chrysler's marketing schemes. Finally, after sales dropped 30 percent this year, DaimlerChrysler tolled the death knell on the line altogether...