Word: daimler
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Opel 24 (including station wagons), Daimler-Benz 16. No firm is quite so versatile as the Glas company, a little-known family business tucked in the Bavarian village of Dingolfing. Last year it rolled out only 35,000 cars, but offered 32 models, from the tiny Goggomobil to a sports car that is said to "look like a genuine Ferrari...
Opel still has a way to go before it overtakes Volkswagen or Daimler-Benz, the maker of Mercedes, both of whose annual sales are well above the $1 billion mark. But Director Stork can draw confidence from the fact that his strategy of offering many models is precisely the same one that Opel's U.S. parent used in the late 1920s to sail past Ford and become the world's largest automaker...
...rubs salt in the wound is that the French claim to have invented the automobile, either in 1873, when one Amedée Bollée built a steam car that was driven from Paris to Bordeaux, or in 1891, when Rene Panhard and Emile Levassor placed a German Daimler motor on a chassis and thus created the first true auto. France remained the center of the automotive world until World War I, when the U.S. forged ahead. But the ardor for cars has never dimmed, and with today's prosperity, French automakers sell every car they can build...
...postwar Germany, U.S. cars were derisively dubbed Strassen Kreuzer-street cruisers-because of their king size. Last week in Manhattan, Germany's Daimler-Benz showed off a new auto that is not just cruiser size but more like a battleship. Spanning 20½ ft. from stem to stern, The Grand Mercedes 600 is the world's longest auto. It is also one of the lowest: less than 5 ft. high, it has the low-slung lines of a dachshund. Boasting all the latest engineering innovations (disk brakes, adjustable pneumatic suspension system, fuel-injection 300-h.p. engine...
...proudest thing Daimler-Benz has created since Walter Hitzinger, 55, took over two years ago as chairman of the vastly successful automaker (1962 sales: $900 million). Though the decision to build the 600 had been made earlier, Hitzinger sped it along in the belief that the company should resume its prewar practice of producing an "ultraprestige" auto for nobles and moguls. Production will not begin in earnest until next summer, but Daimler-Benz already has orders for more than...