Word: dakota
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...company is more aware of which way the smoke is blowing than RJR. Last month it gave in to protest and dropped its plans for a cigarette for blacks called Uptown. Now RJR is mired in criticism over its intention to test-market a new cigarette called Dakota. The controversy began when an antismoking group, the Advocacy Institute, released copies of a marketing plan for Dakota that had been leaked to the institute. The documents, which call the cigarette Project VF, for virile female, describe the typical customer as an entry-level factory worker, 18 to 20 years...
...surpasses breast cancer as the leading cause of death. "I cannot understand how any self-respecting company could seek to exploit so deliberately a group of young women," said Molly Yard, president of the National Organization for Women. Despite the furor, RJR is going ahead with plans to test Dakota...
...reported strategy for Dakota heightened concerns that tobacco companies are trying to indoctrinate children and recruit minors. Half of all current smokers first lighted up by age 15, some 90% before they were 19. Some critics believe the industry is deliberately capitalizing on adolescents' desires to be popular and attractive by attributing those qualities to smoking / in its $2.5 billion annual ad spending. "You certainly don't see ads featuring 65-year-olds," notes Karl Bauman, a sociologist at the University of North Carolina's School of Public Health. Thomas Lauria of the Tobacco Institute, the industry's lobbying...
...Well, first, he's named for the right state. Joe North Dakota, he'd probably be a bus driver. Then he's got those gunfighter's eyes. Deadly in publicity stills. Blam, blam, you're haddock pate." The observer wanted to ask this fine fish why this year everyone, even the players, seemed more bored with football than is usual at Super Bowl time. But the last of the snapper was gone...
...Scottsdale, Ariz., National Rifle Association President Joe Foss knows exactly where he stands on the question of gun control. A highly decorated World War II fighter pilot, a former Governor of South Dakota, first commissioner of the American Football League, and a retired brigadier general, Foss speaks with the relish of a man with unyielding convictions. "I say all guns are good guns," he pronounces. "There are no bad guns. I say the whole nation should be an armed nation. Period...