Word: dale
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...commitment were not so serious and the risk to valiant sailors not so great, the whole operation might seem ludicrous. "Never in my twelve years in the Senate have I seen anything as inane, nonsensical and irresponsible," declared Arkansas Democrat Dale Bumpers. "This policy doesn't have one single redeeming value...
...that stretch from Norway to Australia. Already one of the fastest-growing merchants in Europe, where 51 of its stores are located, IKEA is now successfully bringing its pizzazz and promotion to the U.S. The company put a store in suburban Philadelphia two years ago and followed with the Dale City outlet in 1986. A third branch is scheduled to open in 1988 near Baltimore...
...store's return policy and its delivery service. The allure of the unassembled products is that they sell for at least 30% less than finished furniture of comparable quality. Customers do not seem to mind putting their bargains together. In its first 15 months of business, the Dale City IKEA has assembled some $40 million in sales...
Last week everyone from Virginia and Maryland housewives to Capitol Hill secretaries and foreign diplomats were streaming to Dale City to take advantage of discounts of up to 70% off IKEA's regular low prices. A sofa that normally goes for $195 was $95, while $69 dining-room chairs were marked down to $49. The 3.5 million people in the Washington area could hardly miss the 330 radio and TV commercials touting the sale -- or the double-page ad in the Washington Post. City buses winked with the company's cryptogram: an eye and a key followed...
...average of 400 Dale City customers a day dine on Swedish food in IKEA's strategically located restaurant, just off the showroom floor. Most-asked-for dish: Swedish meatballs. Says Micha Baur, the West German who is the store's manager: "Very often people make their buying decisions in our restaurant. You can overhear them. 'Should we buy this table or that table? What do you think, honey?' " After making the choice, shoppers proceed to the self- service warehouse, where they find the goods on neat rows of shelves...