Word: dale
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...control the marketing and merchandising side of his name and image. He was the first driver to truly take command of his business affairs and gained a reputation for being as calculating and ruthless in his dealings off the track as he was racing on it. Dale Earnhardt, Sr., wanted control over his affairs...
...prepared statement on the DEI website, Teresa Earnhardt, CEO of DEI and Earnhardt's stepmother since 1982, said, "While we are very disappointed that Dale Jr. has chosen to leave the family business, we remain excited about our company's future. Our aggressive expansion and diversification plans have not changed. This company has continued to thrive since Dale left us in 2001, and it will thrive following today's announcement. Dale and I built this company to be a championship-contender, and those principles still apply...
...take place off the track. The storybook scenario would have Earnhardt behind the wheel of the number 3 car that his father drove for Richard Childress Racing, winning six of his seven season championships. While technically still active, that number has not been on the Nextel Cup circuit since Dale Earnhardt, Sr., died in a wreck at Daytona...
...four-time Nextel Cup champion Jeff Gordon, who recently passed Earnhardt Sr. on the career wins list, and defending champion Jimmie Johnson, as well as Kyle Busch and Casey Mears. With the four-team limit on owners imposed by NASCAR, either Busch or Mears would have to go, but Dale Jr.'s appeal to sponsors and fans would undoubtedly make up for their loss. It would, however, weird out a lot of fans on the Earnhardt - both senior and junior - side, who see Jeff Gordon as nothing less than the antichrist...
...such an odd pairing is not out of the question. The only thing certain is that, like his father, Dale Jr. desperately wants to win, and like his father, he'll do whatever it takes to do it - even if that means walking away from the company that bears their name...