Word: damns
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Dates: during 2000-2009
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...spokesman David Bernens. "We're playing with it and seeing how people respond." Marketing for feminine-hygiene products always presents a particular challenge, since riding the cotton pony is nobody's favorite topic of conversation. (Unless you count some feminist academics.) Menstruation remains, if not taboo, then still pretty damn awkward to talk about. Hence the number of euphemisms this story employs. (See the best and worst Super Bowl commercials...
Imagine you're a huge American company that has built its reputation on durability, reliability and being the biggest damn dog on the street. Then let's say you get into horrible, disastrous debt and have to go begging to the government, like a sad little stray. And then you still end up in Chapter 11. Your customers are peeved because they have to bail you out. Your frailty makes them wary of buying anything from you. And every wrong thing you've ever done (like, say, making the Pontiac Aztek,) nags at them like a stain...
Romance: "Stella!" (A Streetcar Named Desire); Runner-Up: "Frankly my dear, I don't give a damn" (Gone With the Wind...
James Joyce: 140 characters? A sentence of such fractured length would have barely begun to scratch at the surface of man's vain, insignificant - James Joyce: Damn...
...that's not what happened when one of them went awry on Oct. 7 and began sending erroneous data spikes on the plane's angle of attack (AOA) - the angle between its wings and the air flowing over them - to the flight-control computer. "For some reason, the damn computer disregarded the healthy channels," says Hans Weber, an aviation expert who heads Tecop International, an aviation-consulting firm in San Diego. "Instead, it acted upon the information from the rogue channel." The computer, responding to the faulty data, put the plane into a dive. (Read "Is There a Cause...