Word: dan
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Those are questions brothers Chip and Dan Heath parse in their upcoming book, Made to Stick: Why Some Ideas Survive and Others Die. The exploration follows from a class Chip, 43, a professor of organizational behavior, teaches at Stanford's Graduate School of Business. He comes to the topic by way of research into urban legends and conspiracy theories--ideas that are wrong but so annoyingly sticky they just won't go away. Dan, 33, draws his interest from working as an education consultant and trying to figure out what makes some teachers so effective...
...ideas are "sticky"--a term plucked from The Tipping Point, Malcolm Gladwell's tome about how ideas and behaviors catch on in society. Gladwell, whom the Heath brothers revere, writes about "the stickiness factor" but never fully fleshes out what makes an idea sticky. That's where Chip and Dan come in. Finding insight in fields as disparate as psychology, politics, screenwriting, economics, folklore and epidemiology, they deconstruct sticky ideas--from Bill Clinton's 1992 campaign classic "It's the economy, stupid" to the way Jane Elliott taught the civil rights movement to third-graders in an all-white Iowa...
...Gideon Valkin, had a similar run through the draw. They defeated Penn State’s Brendan Lynch and Guillaume St. Maurice in their initial match and then beat Dartmouth’s Daniel Freeman and Dave Waslen in the round of 16. Denenberg and Valkin fell to Dan Henegby and Dan Lee of Brown in the Quarters by an 8-2 tally, preventing a potential Harvard vs. Harvard matchup in the finals. In the singles draw, sophomore Chris Clayton won two of three matches, beating Ira Reibsen of Bucknell and Luka Djordjevic of Hofstra before bowing out to Penn?...
...against some of the world’s best teams. At the closing dinner, flags from each institution were placed along the second tier of the banquet hall. “Some guy from Australia with a mohawk went up and grabbed our flag,” recalls senior Dan Kettler, Benkreira’s roommate. “He ran off and we booked it trying to catch him. Mansour basically scared the crap out of the guy and got the flag back.”“He wouldn’t want the Harvard crew program...
...investigative reporting teams. The first was in 1973 for Public Service, given to the staff of The Washington Post, with a special citation for Woodward and his reporting partner, Carl Bernstein, for its coverage of the Watergate scandal. His second Pulitzer came in 2002 for his series with Dan Balz on the aftermath of the 9/11 terrorist attacks...