Word: danees
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Miss Green began as a secretary, moved up fast by taking responsibilities from her boss's shoulders. She became a copywriter at Doyle Dane Bernbach, where, besides working on Avis, she helped memorialize Heinz' Great American Soups and Instant Quaker Oats. (The company originally wanted to call it "Quaker Instant Oats,'" but Miss Green, knowing how important the word "instant" is to kitchen-bound women, put it first.) Itching to go on her own, she two years ago set up Green Dolmatch with a pair of partners, one of them her engineer husband, now the agency...
Many admen fear that increasing Government intervention could dry up the creative juices. Says William Bernbach, chairman of Doyle Dane Bernbach: "The demand for stating things that are provable will dull some ads and make people reluctant to make some claims that are provable." Chicago Advertising Consultant Robert Humphrey sees an inevitable drift of advertising away from the commonly used motivational techniques aimed at subconscious fears of rejection and desires for security; he feels that agencies will move toward better market research to determine what products consumers really need...
...think you are wrong when you say that the Agnew Great Dane-hyena in Pogo wears the uniform of a Greek colonel. Look again, and you may find that his attire more closely resembles Nixon's little joke on us all: the new White House guard uniforms, which were introduced...
...which look like pigs with bunny tails, gobble up, in the words of Mammy Yokum, "all glop, irregardless . . . They's natcheral-born incinerators. Thass why glop goes in 'em an' none comes out!!" Pogo has been invaded in recent months by an odd beast, half Great Dane and half hyena, that looks and alliterates like Spiro T. Agnew, by a bulldog that might be taken for J. Edgar Hoover, and by a pipe-smoking, improbable baby eagle that might fool even Martha Mitchell into thinking she had seen John. This trio of animal crackers spends most...
...directors, copywriters and others from 35 different ad agencies contributed their talents to the effort, named UNSELL, which was backed by some of the leaders of the trade, including Maxwell Dane of Doyle Dane Bernbach Inc. Last week UNSELL began displaying its antiwar campaign: 125 posters, 33 TV commercials and 31 radio spots, all of them pitched to political moderates and free of radical vitriol. In one TV ad, a pie is cut at a dinner table, and a black man, an old lady and a hardhat receive small slivers served up by Uncle Sam. A military man in gaudy...