Word: danees
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...Manhattan's Doyle Dane Bernbach, which had been working on the Humphrey campaign since last May, the dartboard pitch had real impact. To the Humphrey people, it seemed more like subliminal sabotage. DDB dutifully went back to its storyboards, but not for long. Democratic Campaign Manager Larry O'Brien fired DDB, abruptly dumping the shop whose wry, whimsical ad techniques (Avis, Volkswagen) had worked so well for Lyndon Johnson in 1964. Humphrey's people called in Campaign Planners, a group formed largely of staffers from Lennen & Newell, the nation's 14th largest agency...
...keep an up-to-date account of 8,000 listings in the area, with each house coded for 23 characteristics, including location, style, extra baths, price, and, on request, even the cost of adjacent property. Thus, when Mr. and Mrs. John Grima recently decided that what with their Great Dane, they had too much house and too little yard in their suburban residence in Westland, they consulted a broker subscribing to Realtron. Their specific requirements were checked off and fed into the computer; within five seconds, Realtron came back over the broker's Touch-Tone telephone with a list...
...February, a similarly unattended fire swept through Harvard's Dane Hall, destroying ROTC exams and valuable student records. By March, the University decided to raze what remained of the structure and plant the plot with grass...
Grooming a Winner. The idea for the Carmen Curler started rolling when a strapping 34-year-old Dane named Arne Bybjerg Pedersen answered a newspaper ad in 1962: a hairdresser was looking for a partner to help develop a new-style curler. Bybjerg, a former plantation manager in Malaysia, invested $5,500 and lost it all. But he kept his faith and teamed up with a Copenhagen engineer who offered his know-how and a basement workshop for experiments. The pair ran up $200,000 in debts before the Carmen Curler was perfected. A first order from Britain...
...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...