Word: danees
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...Jersey and New England, the new beer is being pushed by a saturation advertising campaign that Rheingold estimates will expose most of the area's beer drinkers to Gablinger's advertising 60 times over a four-week period. The ads are the work of the Doyle Dane Bernbach agency, which has previously turned out copy ("We must be doing something right") for the company's Rheingold brand. For Gablinger's, Doyle Dane makes the point that a bottle of ordinary beer has a carbohydrate content equivalent to that of a slice of bread, but Gablinger...
...Ohio-born divorcee with two adopted daughters, Mary Wells was educated at Carnegie Tech, wrote copy for Macy's, McCann-Erickson and Doyle Dane Bernbach before joining Jack Tinker & Partners in 1964. There, she and her present partners, Richard Rich, 37, and Stewart Greene, 39, ran some notable successes up the flagpole. They were responsible for the whimsical ads ("No matter what shape your stomach's in . . .") that boosted Alka-Seltzer sales by $13.3 million. When Braniff International President Harding Lawrence came to Tinker in 1965, Wells thought up the idea of painting Braniff's jets...
Other ads are following with the same soft sell, and winning genuine, though sometimes grudging admiration. Ned Doyle of Doyle Dane, which pioneered the style (Volkswagen, Avis) long ago, gives Mary Wells credit for being a "quite beautiful" ad woman ("Most of 'em look like haunted houses"). Recalling Mary's days at his shop, Doyle quickly adds that "everything she knows she learned here." Wherever she learned it, Mary Wells is surely one of the most successful graduates around...
Iceland, a few generations ago, was hardly more than a storybook land ruled by the Danes-a seafarer's outpost cut adrift from the rest of civilization. Dandelions and buttercups grew on the turf roofs of cottages. Even hens' eggs tasted of fish. The people seemed dour, except when drunk on words or alcohol, and the only way that one could effectively insult a native was to call him a Dane...
This is not Zeffirelli's first brush with the bard. He once overdirected an eccentric Italian version of Hamlet in which the Dane intoned: "To be or not to be, what the hell!" In Shrew, he displays a sure sense of what makes comedy funny. When a classic is treated as deathless, it dies; by being brash and breezy, Zeffirelli has breathed new life into an old text...