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...place their products among those 13, admen have switched to new and offbeat ways to capture consumer attention, including pop and op art. The most successful technique is being widely imitated. It is known as the "Bernbach Syndrome" after the ad firm of Doyle Dane Bernbach, and it consists of a wry, conversational, slightly apologetic approach to selling. Doyle Dane is responsible for some of the most fetching current ads, including those for Levy's Jewish Rye bread and the low-keyed, underdog-bidding Avis rent-a-car ads (which led Hubert Humphrey to say: "I try harder...

Author: /time Magazine | Title: Advertising: As Long As You're Up, Get Their Attention | 4/23/1965 | See Source »

Erwin N. Griswold, Dean of the Faculty of Law, will conduct the service. Speakers will include Paul A. Freund, Carl M. Loeb University Professor, Austin W. Scott '37, Dane Professor of Law emeritus, and John H. Mansfield '51, professor...

Author: NO WRITER ATTRIBUTED | Title: Frankfurter Service | 2/26/1965 | See Source »

Frankfurter chose as clerks for Holmes: Mark DeWolfe Howe '28, professor of Law; W. Barton Leach '21, Story Professor of Law; and Arthur E. Sutherland, Bussey Professor of Law. Brandeis's clerks were: Paul A. Freund, Carl M. Loeb University Professor; Henry M. Hart Jr. '26, Dane professor of Law; W. Barton Leach '21, Byrne Professor of Administrative Law. One professor in the College, David Reisman '31, Henry Ford II Professor of Social Sciences, was also chosen by Frankfurter as a Brandeis clerk...

Author: NO WRITER ATTRIBUTED | Title: Felix Frankfurter Dies; Retired Judge Was 82 | 2/23/1965 | See Source »

...ASGER JORN, 50, a Dane and a former pupil of Leger, makes art scampering with the mythical trolls who lurk in arctic forest shadows. Jorn has dissolved the haunted figures of Nolde and Munch. In his equally demoniac fantasy, man remains only as dismembered memories in a decorative dream, a roiling Rorschach test of tortured, teasing sensibilities...

Author: /time Magazine | Title: Art: The Plumed Serpents | 12/18/1964 | See Source »

COMEDY IN MUSIC. Victor Borge proves himself a Great Dane as he toys with the ivories and tickles his audience in a 1½-man romp with Co-Pianist and Foil Leonid Hambro...

Author: /time Magazine | Title: Time Listings: Dec. 11, 1964 | 12/11/1964 | See Source »

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