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It's not just that all of these names are a nuisance to spell and a mouthful to pronounce - though they are. It's that they strike us as downright dangerous. That, at least, is the conclusion of a new study published in the journal Psychological Science - and it's...

Author: /time Magazine | Title: Would You Buy Xylitol? Why Some Names Scare Us | 2/24/2009 | See Source »

Recruiting a sample group of students, the psychologists presented each participant with a list of what they said were food additives but were in fact dreamed-up words that simply had a chemical sound to them. All of the names were 12 letters long, but not all of them were...

Author: /time Magazine | Title: Would You Buy Xylitol? Why Some Names Scare Us | 2/24/2009 | See Source »

Schwarz and Song then repeated the study with a new group of students and a new group of words. This time, the subjects were told that the invented names belonged not to food additives but to amusement-park rides - something for which an element of danger is often part of...

Author: /time Magazine | Title: Would You Buy Xylitol? Why Some Names Scare Us | 2/24/2009 | See Source »

The Harvard women’s tennis team had a successful weekend, splitting with non-conference opponents No. 33 Illinois (6-2) and Binghamton (4-2). After a hard-fought, 5-2 loss to the Fighting Illini, the Crimson rebounded with a solid performance against the Bearcats on Sunday, winning...

Author: By Colin Whelehan, CONTRIBUTING WRITER | Title: Harvard Splits Against Non-Conference Foes | 2/23/2009 | See Source »

Trust us, your hearing will thank you for it. While many music lovers are aware that listening to iPods and MP3 players at high volumes can lead to hearing loss, not many of them - especially not teens - do anything about it. In fact, when teens are pressured by friends or...

Author: /time Magazine | Title: iPod Safety: Preventing Hearing Loss in Teens | 2/21/2009 | See Source »

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