Word: dangers
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...Schwarz and Song then repeated the study with a new group of students and a new group of words. This time, the subjects were told that the invented names belonged not to food additives but to amusement-park rides - something for which an element of danger is often part of the appeal. The results were similar: a ride with a name like the Chunta was perceived to be a less dangerous choice than one named the Vaiveahtoishi. But the Vaiveahtoishi was also described as likely to be more exciting. The lesson for marketers is obvious. (Read "Getting Closer...
...bungee jumping might want to use harder names." When a product like the Scirocco folds, it might have been done in not just by the nonintuitive pronunciation of the name (shi-rock-o), but also by its definiton: a hot desert wind. That's a double-dose of danger that could simply be too much for safety-conscious consumers. (See TIME's special report on the environment...
...entire game, Lin was still out there, and when the ball came to him, he rose up and let it fly.The drama riding on this one shot was palpable. Harvard had not won at the Palestra since the 1990-’91 season, the team was in danger of sliding closer to the bottom of the Ivy League standings with a loss, and Lin was taking the shot off one good leg.But the shot ripped through the net, propelling the Crimson to a huge 66-60 win over Penn Saturday night.Behind Housman’s staggering performance and Lin?...
...pleasure in and of itself. Against the atomized reality of individuals socializing through screens and in complete isolation, many still feel the need to classify their relationships based on our assumptions of how others will react—whether they be envious ex-boyfriends or childhood friends. The danger is that relationships, when placed on parade through the Internet, will become less about personal fulfillment and more about the perceptions and assumptions of others, a tendency that can cause an individual to lose both herself, and her relationship, in the process.For better or for worse, Facebook is a dating service...
There's a second group that isn't in danger themselves but knows somebody that is. They feel reasonably secure, but they have slammed their wallets shut out of choice. And they are spending money much more carefully than they ever have. This results from the fact that there are lots of American who don't really know how much disposable income they have. They've just been spending it. And all of a sudden they've woken up and found, 'I have $20,000 in credit card debt. All of a sudden I need to face consequences that...