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Once it's in the can, as they say, the image isn't yet perfect. In search of the right one, art directors and photographers will click through thousands of digital versions. Retouchers like Pascal Dangin will artfully erase, pixel by pixel, the circles under the eyes of a cover model who has just traveled to London and back in 48 hours. The camera exacts its price. On the following pages, TIME draws back the curtain and looks at 10 top imagemakers and how they influence the fashions we see and buy and wear in the ever returning hope that...

Author: /time Magazine | Title: The Business Of Imagemaking | 8/28/2003 | See Source »

...never been to a fashion shoot, you might think click was where it ended. Pascal Dangin knows better. He's the man whom photographers, designers and editors seek out to perfect the pictures--and the people--who appear in fashion magazines. Dangin is founder and head of Box Studios in New York City, the fashion world's most sought-after photo-retouching firm. As the essential "postproduction" man for Annie Leibovitz, Craig McDean and other top-tier photographers, Dangin draws out possibilities within the negative after the picture is snapped. Not incidentally, he also improves any skimpy eyebrows, plump thighs...

Author: /time Magazine | Title: 5. Pascal Dangin | 8/28/2003 | See Source »

...when fashion magazines are publishing "Frankenstars"--women assembled for the page by bolting a head from one shot to a body from another--some of the flesh-and-blood stars are protesting. In recent months Kate Winslet and Julia Roberts have complained that they were unreasonably remade (not by Dangin) on magazine covers. "Postproduction capability should not be looked at as a voodoo practice," he insists. "It's been like this forever. The black-and-white photography of old Hollywood stars was extremely airbrushed." Call it voodoo or magic, we had him do a bit of it for this issue...

Author: /time Magazine | Title: 5. Pascal Dangin | 8/28/2003 | See Source »

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