Word: danisco
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Dates: during 2000-2009
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...stake its claim, the Australian company has just done a deal with Denmark's Danisco to produce straws containing three strains of freeze-dried bacteria that "wake up" when they come into contact with liquid. Unlike yogurt, the straws don't need to be refrigerated and can be consumed in juice. The price could be as little as half that of a probiotic yogurt...
...Unistraw's Tim York says partner Danisco has the results of extensive studies showing the health benefits of its strains. He believes people will buy the bug-laden straws because they work. "You will feel a benefit," he says, "or you'll stop...
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