Word: dannon
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...spurred by a different set of numbers. "What's exciting," says managing director Tim York, "is that today it's a $7 billion market, and it's projected to be worth $20 billion by 2010." The big players include companies like Japan's Yakult and France's Danone (Dannon in the U.S.), which sell probiotic bacteria in yogurt. Dannon's Activia yogurt was launched in America in 2006 and passed $100 million in sales in its first year...
...Studies of probiotic products have found that some contain far fewer microbes than their makers claim; others contain no live bacteria at all. Earlier this year, Dannon was hit with legal action in California for allegedly exaggerating the benefits of Activia yogurt. The company rejected the accusation...
Probiotics have been around for a long time, mostly in the form of dietary supplements. They're also found naturally in foods like yogurt, buttermilk, sauerkraut and tofu. Recently, however, the Dannon Co. has been making a marketing splash with a yogurt line named Activia, which is fortified with extra bacteria. So far, this bet seems to be paying off, with more than $100 million in sales in the product's first year in the U.S. alone. Other companies are coming forward with probiotic yogurt drinks and fortified beverages, which are also finding a market. There is a fair body...
Martin attributed the recent lack of variety in frozen yogurt flavor to an effort to minimize waste during the potential transition to Dannon...
...last minute, our supplier determined that they couldn’t stock the [Dannon] product for us. So we are staying with Colombo,” Martin wrote in an e-mail...