Word: dannon
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Dates: during 1980-1989
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...have become preposterously overcommercial and overbuilt, unwieldy and ruinously expensive. NBC paid the Soviets $87 million for television rights to the Moscow Games (and with laudable forbearance has stayed out of the argument over the boycott). For $50,000 to $300,000, a company can buy into the Games; Dannon paid up, for example, and so can advertise itself, with meaningless grandeur, as "The Official Yogurt of the 1980 Winter Olympics...