Word: dannon
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
HUDS had originally planned to switch soft-serve brands from Colombo to the slightly cheaper Dannon, according to the dining halls’ assistant director of marketing, Crista Martin...
Paris-based Groupe Danone's Dannon, with 29% of the market, is leading the charge in the even hotter probiotic segment, the part of the yogurt category that uses bacterial cultures for specific health benefits. Dannon's Activia, launched in January, is the first yogurt in the U.S. to use probiotics via a trademarked culture, Bifidus Regularis, which aids digestion after two weeks of regular use, according to studies conducted by Dannon. (Oh, Dannon vs. Danone? The yogurt brand was Americanized when it arrived here.) On the organic side, Stonyfield Farm, in which Groupe Danone holds a majority stake...
...Dannon believes that healthy yogurt can fit comfortably under the convenience umbrella, and it is spending $60 million in advertising to educate consumers about the health and digestive benefits of probiotics--and make them more aware of Dannon's Activia and probiotic drink DanActive. Dairy groups in Europe, where probiotics are well established, see the segment as a major driver of growth over the next few years. "Yoplait will understand the success of Activia and follow soon," says Dannon CEO Juan Carlos Dalto. It's not every CEO who invites competition, but here's his logic: "You don't need...
...ride the growth wave. Its cereal division has Yogurt Burst Cheerios, which means you can expect Kellogg's to respond with Yogurt Froot Loops, perhaps? The other yogurt brands, meanwhile, are too busy restocking grocery shelves to worry about rivals. "We can make this category explode even more," says Dannon CEO Dalto. "Then we can fight for market share...
...summer ferry to Martha's Vineyard, scientists and sociologists clog the boats to Sardinia and Nova Scotia, Canada, to see why those craggy locales harbor outsize clusters of the superold. (Gerontologists are not so beguiled by the Russian Caucasus, where exaggerated longevity claims sparked a series of Dannon yogurt commercials 30 years...