Word: dannon
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Turned sweet and bright red by unusually warm spring weather, Oregon's strawberries ripened early this year into a bounteous crop of some 80 million lbs. But last week Roy Malensky, a grower in Hillsboro, Ore., who supplies berries for such products as Breyers Ice Cream and Dannon Yogurt, stood in his giant strawberry patch and mourned row upon row of darkened, spoiled fruit. His expected loss: $100,000. To the north, meanwhile, Richard Cowin, a black- cherry grower in Wapato, Wash., watched downheartedly as his crop began to shrivel...
...course, there are rules to Allnighting, just as there is etiquette to being a jogger--wearing a jogging suit, not sweats, eating Dannon yogurt, owning a walkman, a pedometer, a pulse regulator and all the rest of it. Following these guidelines will rocket you past mere tiredness into the alternate plane of existence where roams the Allnightist...
Gompers, a native of Belleville, III., had already made a name for himself by setting the national 18-and-under record for 15 kilometers last year in the Dannon Yogurt 15-Kilometer Road Race in St. Louis...
Dressed in Afghan clothes and with an eleven-day growth of beard covering his $8 million face, he looked a little like a young extra in a Dannon yogurt commercial. But with pluck, luck and a crew of four, Dan Rather risked not only his life but the ulcers of CBS executives to bring back some of the first detailed film accounts of the fighting between Afghan rebels and Soviet soldiers for a 27-minute segment of 60 Minutes. Rather's whispered report from a darkened mountain ledge sounded like a cross between one of Edward R. Murrow...
...have become preposterously overcommercial and overbuilt, unwieldy and ruinously expensive. NBC paid the Soviets $87 million for television rights to the Moscow Games (and with laudable forbearance has stayed out of the argument over the boycott). For $50,000 to $300,000, a company can buy into the Games; Dannon paid up, for example, and so can advertise itself, with meaningless grandeur, as "The Official Yogurt of the 1980 Winter Olympics...