Word: danonino
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Dates: during 2007-2007
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Danone is tailoring the active blueprint by mapping diet deficiencies by region and designing products accordingly. Danonino, a yogurt product for children, is enriched with vitamin A and zinc in Brazil, calcium and vitamin D in Poland, and iron and vitamin C in Mexico. "People are ready to pay a bit more" for a product that does something for their health, says Sacchi, who contends that the active health brands still carry mainstream prices...
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