Word: danray
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Dates: during 1970-1979
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This may sound like touch-tone utopia, but in reality Murphy's Law prevails. Computer breakdowns and mistakes in programming commonly cause problems. The software bugs that may linger for many months can invoke a state of perplexed ennui in even the most sanguine of computer phone users. Danray, a Texas-based communications firm that was acquired last year by Canada's Northern Telecom, installed a PBX system two months ago at AMF headquarters in White Plains, N. Y. Reports one AMF employee: "The new system has its problems. We have trouble with connections, and quite often calls...
...number of competitors-Rolm Corp., ITT, GTE and Nippon Electric -are trying to increase their market shares not only by keeping prices low but also by quickly incorporating expanding technology. Danray, though a distant second to AT&T in volume, is generally considered to have the most advanced systems. The company has installed 800 of them (at an average $1,000 per phone) since 1975 and last year had sales of more than $75 million, almost wholly from...
...systems outright rather than leasing them, simple functions like moving phones and changing numbers can be performed easily by company employees at minimal cost. The systems also save money by automatically routing long-distance calls through the most cost-efficient trunk lines. Citicorp's 1,500-phone Danray system is expected to save $10 million over the next decade. Another major multinational firm installed a 2,500-phone system for $3 million and expects the savings to balance that cost in three years...
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