Word: danskin
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Dates: during 1970-1979
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...backstabbing, gossipy advertising business is the extraordinary success of Peter Rogers, 43, who has built a booming business grossing $10 million by breaking almost all the rules of the game. He has never solicited an account, yet the roster of clients he represents?including Bulgari, the famous jewelers, Danskin's nylon tights, and Fashion Designer Pauline Trigère?has grown from ten to 32 in the past two years...
This month's issue makes the answer very clear. The communally run Ms. editorial staff must finally have decided just who its target-group should be. If the ad of the skinny young woman in her Danskin leotard and silk skirt that also recently ran in the New Yorker doesn't give it away, the articles on how to buy a sewing machine, or on Buffy Sainte-Marie, or the photographs of Andre Malraux and Jean Cocteau will. This magazine is for the wealthy, skinny, urban woman who probably has a job as well as a husband and household...