Word: dari
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Some of the largest companies in the field--Bowne Global Solutions, Lionbridge Technologies and Berlitz GlobalNET (a sister company of the language school)--say they expect a surge in U.S. government contracts involving Arabic, Dari, Pashtu, Uzbek and other languages useful in the war against terrorism. But that's a small part of the business. More broadly, the industry is thriving because American companies are learning--after years of denial--that to profit in the global economy, it's critical to speak the customer's native tongue. "An American company expanding abroad is competing with merchants who speak the local...
...famous for "branding" products like American Express. Now Beers has to rebrand Osama bin Laden as a mass murderer to millions of Muslims who have never seen a 767 or a skyscraper, much less one flying into the other. She has to do it in languages, like Pashto and Dari, that don't even have a word for terrorist. And all this without having control over Voice of America or Radio Free Europe...
...flimsy, dollar-sized pieces of paper, are being drafted by the Army's 4th Psychological Operations Group based at Ft. Bragg, N.C. One set of leaflets has a fairly simple message. They show an American soldier shaking hands with an Afghan in front of a mountain range. Printed in Dari on one side and Pashtu on the other (Afghanistan's two most common languages) is a simple sentence: "The Partnership of Nations is here to Help...
...time. The soldiers, most likely Army Delta Force and Green Beret commandos, hide in foxholes and caves during the day, emerging at dusk to scour the Afghan moonscape for evidence of their quarry. Some of the commandos are believed to speak the predominant local languages, Pashtu and Dari. Their goal, says a Pentagon official, is to "get bin Laden--not get bogged down...
...time. The soldiers, most likely Army Delta Force and Green Beret commandos, hide in foxholes and caves during the day, emerging at dusk to scour the Afghan moonscape for evidence of their quarry. Some of the commandos are believed to speak the predominant local languages, Pashtu and Dari. Their goal, says a Pentagon official, is to "get bin Laden--not get bogged down...