Word: daring
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Dates: during 1990-1999
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...Simon Beaufoy's unforced script. Director Peter Cattaneo poises their conflict between need and shame lightly but firmly, and his actors--especially Mark Addy, whose Dave struggles touchingly with flab and impotence--achieve a similarly persuasive balance between the comedy and pathos of self-exposure. Will they ultimately dare the full monty (Britspeak for removing their G-strings) at the conclusion of their first show? That's eyes-only information. But to make an unembarrassing movie about embarrassment is definitely an eye-opening achievement...
...other hand, is virtually daring us not to watch. More TV ads ($40 million buys a lot of advertising) show flickering bug zappers and mounds of gelatin and ask, "TV. What would you watch without it?" But, as low ratings demonstrate, the public has already accepted that dare and is looking for entertainment elsewhere...
...sheriff of a Jersey suburb overrun by venal New York City cops, he is seen as a genial buffoon. Even the metallic voice of a video game tells him, "You have no authority." He seems almost at ease with his fate--one of those rare men who don't dare to dream or think of themselves as hero material. Imagine an older Rocky Balboa who got clobbered until he was half deaf, and whose Adrian dumped him to marry the town scumball...
...Minneapolis, Fallon McElligott (1996 billings: $355 million) has become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton...
...toilet paper at Wal-Mart--"I never did that in the '80s," says a local businessman--so they have extra to spend on a better breed of golf club. The deli owner was confident enough to start her own business, but is worried enough that she doesn't yet dare raise the price of a liverwurst above $3.50. The local bankers see people with as much as $70,000 in charge-card debt, which could be a measure of people's confidence in their future prosperity--or a resignation that they'll never climb out of debt...