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...professor of marketing at Golden Gate University in San Francisco who researches consumer interest in green, thinks Clorox's pursuing its core customer base--rather than trying to convert loyalists of other natural brands--is the smarter strategy. "Consumers come in different shades of green," she says. "Some are dark green, as in almost obsessive. But it's more typical for consumers to be light green, when the price they pay does not involve too much inconvenience or too much money." And that's exactly the way Clorox is shading...

Author: /time Magazine | Title: Clean Goes Green | 3/13/2008 | See Source »

...which the heavens breathe fire onto the collapsing structure. Peter Bruegel the Elder's The Little Tower of Babel (1563), portrays the myth more metaphysically. The tower dominates his painting and is obscured from nature; its striking resemblance to the Colosseum in Rome could testify to human achievement, but dark clouds suggest impending misfortune and perhaps serve as a warning to the papacy in Rome about the perils of its own sinful ways. By the end of the 17th century, the myth had reemerged in a more utopian form, as scientists and artists exalted man's ability to conceive...

Author: /time Magazine | Title: Babylon: Visions of Vice | 3/12/2008 | See Source »

...qualities of the carved lewd simian ensued. “We had to have an academic discussion about it, which was so awkward,” Schlozman says.Awkward or not, the trip and discussion highlight the way that art can be studied in varying degrees of effectiveness. In the dark of a Harvard classroom, where students view artwork on two-dimensional slides, perhaps no one would have distinguished the monkey amidst the other figures. But when students venture out into the world and experience art in its original form, they often gain entirely new perspectives.LIKE SHAKESPEARE FROM CLIFF NOTESIn...

Author: By Sarah B. Schechter, CONTRIBUTING WRITER | Title: Up Close & Educational | 3/12/2008 | See Source »

...would set a legal precedent. "[O'Connell's is] an encouraging statement, and we think it will have important implications for the court decision," said Michael Farris, chairman of the Home School Legal Defense Association. "[But] until this decision is reversed, the legal cloud over home schooling remains dark and ominous...

Author: /time Magazine | Title: California Resists Home School Ruling | 3/12/2008 | See Source »

...give back. The continent has no shortage of persistent problems, but Bent tackled one that was both simple and pervasive: the lack of artificial light. Many Africans lack access to regular electricity, leaving them at the mercy of expensive battery-powered flashlights, polluting kerosene lamps - or simply in the dark. No electric light may mean that a child can't study after the sun sets, or that young girls need to spend more time gathering firewood during the day, worsening deforestation and leaving them vulnerable to attack in refugee camps and other unstable areas. "It was just amazing...

Author: /time Magazine | Title: How Many People Does It Take to Make a New Light Bulb? | 3/10/2008 | See Source »

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