Word: darkness
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Dates: during 1930-1939
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Politely omitted from the Druggist's copy are the names of its two principal targets-lean, freckled, didactic Frederick John Schlink, of Washington, N. J., and dark, intense Arthur Kallet of Manhattan. Earnest consumers know that Engineers Schlink and Kallet began a beautiful friendship in 1928 when both were working for American Standards Association; made it pay in 1933 by co-authoring a best-selling expose of advertising fakes and frauds (100,000,000 Guinea Pigs); ended it in bitterness in 1935 when Kallet backed a strike of technicians and office workers at Schlink's Consumers' Research...
After the first day of match play, in which favorite Charley Yates and four of his Walker Cup teammates were swept out of the tournament by dark horses, Spectator Vines was still hanging around. For Pat Abbott was the dark horse who had eliminated Walker Cupper Ray Billows, runner-up to Johnny Goodman in last year's championship...
...Coca-Cola bottle after every hole, kept the gallery in suspense until he finally conquered his opponent, 2 & 1. The field of 162 had narrowed down to four -and still Spectator Vines could not leave Pittsburgh. Pat Abbott was one of the semifinalists, along with three other dark horses: 23-year-old Edwin Kingsley, a husky Utah ore sampler who had tasted his first sip of fame when he eliminated Charley Yates the first day; 27-year-old Dick Chapman, who had competed in five previous U. S. Amateurs but had never before reached the first round of match play...
...dark of early morning, long before the regular 10 o'clock opening hour, a Freshman who just couldn't wait to get started on his college career sneaked into Memorial Hall and signed his name--William Eustis--that interminable number of times that seem to be required, thus becoming the first official member of his class...
...soap makers like to catch housewives at the morning laundry or noon dishes. But the fact remains that of the average 65% of their time the networks boast of giving away, by far the greater part is in the daytime. Commercial radio, like many a maiden, looks best after dark...