Word: darks
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Dates: during 1960-1969
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...Academy of Hair. "The only other school that gave us any trouble," Lewis said, "was Dana Hall when we ran semi-nude pictures of Brandeis Interact and some minor official saw them. But two weeks later we got a letter from the president, missing his copy of Boston After Dark...
...strengthen his market, had been paying BAD's press bill all along; now Lewis increased his college circulation 50 per cent by giving the entire press run to students and charging for copies in public places, with the additional income helping to finance the free distribution. Boston After Dark sells about 5000-6000 copies each week, Sullivan said, not counting 2500 subscriptions (perhaps half of which are complimentary, going to notables such Jack Valenti of the Motion Picture Association of America and special "his and hers" subscriptions to Mayor and Mrs. White). Before the 15 cents price tag was added...
Setting aside a "Boston After Dark Day" is not as frivolous as it may sound; Boston has opened up in the past few years--there are more small theatres, more special rates for students. "We've made the college student a first-class citizen in the market-place of Boston," Lewis said. And according to Kenneth S. Opin, BAD's newest staff member (pipe and three-piece suit), who up until this week had handled advertising for such entertainment businesses as the Charles Playhouse and Sack Theatres, the number of small residence theatres in Boston has more than tripled since...
Boston After Dark, of course, is out to help the theatres as much as the students. This past year they sold out a quarter of all subscriptions sold by the Theatre Company of Boston, and perhaps 12 per cent for the Charles Playhouse (most of the others being resubscribers). "This makes a tremendous difference to these theatres," Opin said. "Often the difference between a mediocre year and going under." And this year BAD finally convinced the Opera Company of Boston to institute a 10 per cent student discount. "They were absolutely opposed," Mindich said. "Now mabye next year...
...colleges have asked us to deliver," Lewis said. "They call us when there aren't enough copies." In the B.U. library, BAD's arrival was once announced over the public address system. At Harvard things have never been that easy. Dean Watson hadn't even heard of Boston After Dark until Stephen B. Kellogg '71, publisher of the Student Calendar, questioned its illegal distribution in the Houses. Actually, Lewis said, a month after BAD began publishing they requested perimssion to deliver at Harvard from Watson, "who said he'd have to ask about 40 people" and he'd have...