Word: darte
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...strategy that would not be cured by a quick sales upturn. Officials at other auto firms fault Chrysler for having tried to match GM in sheer model proliferation in the 1960s, but then being slow to meet the growing small-car market. With the Valiant and the popular Dodge Dart, Chrysler today has the largest share (32%) of compact-car sales, but its biggest product investment last year was in a costly redesign of its full-sized cars. Its one subcompact, the Dodge Colt, is built by Japan's Mitsubishi, and has not caught on especially well with...
Chrysler produces two compacts, the Plymouth Duster and Dodge Dart. Says Townsend: "We have been reducing the number of models we make and increasing the commonality of parts." Chrysler once used up to 60 different window regulators in its cars; now the number is down to five. According to Chrysler President John Riccardo, "The new program means longer production runs for each model and fewer parts to stock in plants and dealerships...
Every week for five weeks, Chrysler will announce selected models on which buyers will receive cash rebates of $200 or $300 directly from the company. This week's specials, Dodge Dart Swingers and Plymouth Dusters, qualify for $200 rebates. In addition, the company is offering a $100 bounty to customers who trade in certain cars made by its competitors. This week, for example, a motorist trading in a used Chevrolet Vega or Ford Pinto for a new Swinger would get a $300 check from Chrysler, regardless of what kind of markdown he was able to get from the dealer...
...woman is tall and thin, with short blondish hair; she looks vaguely unusual. Perhaps it is that she is so nervous and full of energy--her long arms and fingers constantly dart about, lighting cigarettes and touching her hair. She has big, quick-moving eyes that sweep the whole room as she talks...
...Watergate scandal grew, the Nixon Foundation slipped into disarray. Now a majority of the 25 trustees have voted to dissolve the whole enterprise. The plan is to turn over to Whittier College, Nixon's alma mater, the little material that has been collected. Said Trustee Justin Dart, chairman of Dart Industries: "I don't know what the hell this country should do about a Nixon library and museum. But I have done all I want...